Professional Experience

A journey through product design, user experience, and digital innovation across diverse industries

About
Adeyinka portrait

Product designer and UX engineer focused on crafting user-centered experiences that balance business goals and usability. I work across research, design systems, and front-end implementation to ship thoughtful, high-quality products.

I enjoy solving complex problems with clear interfaces, collaborating closely with engineers and stakeholders, and continuously refining designs through feedback and data.

Skills
DESIGN AND ENGINEERING PROFICIENCY
Product DesignUser ExperienceUser ResearchUser InteractionGraphic DesignHTMLCSSJavaScriptReactReact NativeAI EngineeringUX EngineeringSoftware Development
SOFTWARE PROFICIENCY
FigmaAdobe Suite (Photoshop, XD, Illustrator, After Effect, InDesign)GitHubWordPressContentfulAdobe Experience ManagerShopifyFigJamFlowsie AI
AI in Design Ops
  • Research synthesis & insight generation
  • AI-driven design system pipelines
  • Workflow automation + MCP Integration
  • Prompt engineering for prototyping
Education
  • Post Graduate Certificate, Interactive Multimedia, Algonquin College, 2013
  • MSc, Information Management, University of Leuven, 2012
  • BSc, Computer Science & Information Technology, Eastern Mediterranean University, 2009
Certifications
Google UX Design Professional CertificationGoogle Project ManagementGenerative AIEnterprise Design Thinking – Team Essentials for AIEnterprise Design Thinking Practitioner
Experience
  • Feb 2025 – CurrentOttawa, ONConsultant

    User Experience Designer @ Canada Mortgage and Housing Corporation (CMHC)

    CMHC Connect is a centralized digital portal that streamlines access to housing-related tools and services. As part of the Home Buyers Transformation (HBT) team within the Operations Pod, I focused on enhancing Admin Tools for underwriters and administrators, improving access controls, permissions, and system navigation across integrated housing products.

    Key Responsibilities

    • Collaborated with designers, developers, and product owners to address platform-level challenges aligned to user needs and business goals.
    • Facilitated workshops and discovery to gather insights and prioritize high-value, low-effort features using design thinking principles.
    • Applied design thinking in an agile environment to iterate on problems, prototype solutions, and refine designs based on continuous user feedback.
    • Contributed to Admin Tools UX for underwriters and administrators, focusing on access controls, permissions, and system navigation across integrated housing products.
    • Integrated user research findings into the design process to ensure solutions addressed real user pain points.
    • Supported adoption of design tools and standards (e.g., Figma, WCAG-compliant patterns) for consistency and accessibility across the platform.

    Skills

    UX DesignDesign ThinkingWorkshop FacilitationPrototypingAgileFigmaWCAGAdmin ToolsAccessibilityUser ResearchInformation Architecture
  • Oct 2023 – Feb 2024 (5 months)Ottawa, ONConsultant

    Product Designer @ Department of National Defence

    Product designer on the Canadian Army App, designing Interactive cross-platform portal to an array of loosely connected modules that aim to modernize select processes within the CA.

    Key Responsibilities

    • Leading the design efforts for the Digital Innovation feature, the key value is to enable users to share and contribute to the CA objectives by submitting ideas.
    • Develop assets and components that improve the application as well as user's interactions to be production ready.
    • Breaking down complex user interactions and journeys into smaller manageable pieces using Design Thinking.
    • Collaborate with the Digital Product Delivery team, stakeholders within the CA and engage in extensive User Research and Ideation.

    Impact

    • Form redesign yielded a 30% increase in idea submissions, up from 10%, while notably improving clarity in complex sections.
    • Redesign boosted form access by 60%, addressing user issues with platform context and idea submission.
    • The new UI components from the redesign led to the adoption of UI patterns across other parts of the application, simplifying many complex UI elements.
    • Improved shared understanding of user journey and challenges particular to the Digital Innovation Platform feature.
    • Establishment of design patterns using a library to enforce consistency.

    Skills

    UX ResearchDesign ThinkingUI DesignPrototypingUser TestingComponent DesignFigmaDesign Systems
  • Oct 2022 - July 2023Ottawa, ONConsultant

    Senior User Experience Designer @ Transport Canada

    Design lead on the modernization of an internal application, Vessel Registry as a senior UX designer.

    Key Responsibilities

    • Led the modernization of Vessel Registry using Design Thinking, focusing on enhancing user experience to delivering value via key deliverables using Interactive prototypes, user flows.
    • Deconstructed complex PBI's in collaboration with team members via Miro for clearer understanding and efficient problem-solving.
    • Created mid-high fidelity Figma components and interactions for quick feedback cycles.
    • Mentored junior designers and streamlined Agile UX design processes.

    Impact

    • Improved Vessel Registry's user experience through empathetic design and modernization.
    • Bolstered problem-solving efficiency by breaking down complex PBI's.
    • Sped up feedback process through rapid design testing.
    • Boosted team's skill set and process efficiency through guidance and process enhancements.
    • Conducted user research and usability testing to refine user flows and amplify user experience.

    Skills

    Design LeadershipAgile UXMentoringUser ResearchPrototypingFigmaMiroUsability Testing
  • Aug 2017 - Mar 2023Ottawa, ONFull-time

    Graphic Web Designer @ Canadian Real Estate Association - CREA

    Led CREA Stats platform redesign focusing on enhancing UX/UI through user research, ideation, and usability tests to address user pain points and meet stakeholder goals.

    Key Responsibilities

    • Produced CREA Stats web application by first conducting user research to gain empathy and engineered the application using modern frontend technologies: React, GatsbyJs, GraphQL, Contentful, HTML, CSS, JavaScript, and Git for deployment.
    • Collaborated on a design system proof of concept with UX team using tools like Figma, Bit.dev, Storybook, HTML, Tailwind CSS, Git
    • Designed internal applications using Bootstrap, HTML, JS.
    • Developed and trained teams on internal design best practices.

    Impact

    • Enhanced ad user experience for customers.
    • Improved functionality of internal platforms using HTML, CSS, JS, Prototyping.
    • Enhanced design team proficiency and cross-team collaboration.

    Skills

    ReactGatsbyJsGraphQLContentfulDesign SystemsStorybookTailwind CSSJavaScriptHTML/CSSGit
  • Feb 2021 - Aug 2021Ottawa, ONFreelance

    User Experience Designer @ Runner

    An eCommerce service aiding users in sourcing fresh produce from Lagos street markets.

    Key Responsibilities

    • Identified challenges in the local street market eCommerce sector in Lagos, Nigeria.
    • Conducted ideation sessions to brainstorm design solutions for these challenges.
    • Developed service designs tailored for trial testing in the local market.

    Impact

    • Conducted successful user testing of the service via a WhatsApp group, revealing a crucial insight: users were inclined to purchase more goods if assured of fast and efficient delivery.

    Skills

    Service DesignUser ResearchIdeationUser TestingWhatsApp TestingeCommerce Design