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A resume-oriented record of product design, user experience, and digital innovation work.
Profile summary
Adeyinka Ade
Product Design Engineer
I’m a Product Design Engineer who uses systems thinking to turn complex workflows into clear, accessible products. My work spans research, interaction design, design systems, and front-end implementation—from early framing through maintainable software.
- Focus
- UX EngineeringDesign SystemsAI Product Engineering
- Location
- Ottawa, ON, Canada
- Contact
- adeyinka.ade@outlook.com
- View profile
Skills
Design and engineering proficiency
Software proficiency
AI in Design Ops
Education
- Post Graduate Certificate, Interactive Multimedia, Algonquin College, 2013
- MSc, Information Management, University of Leuven, 2012
- BSc, Computer Science & Information Technology, Eastern Mediterranean University, 2009
Certifications
Experience
- Feb 2025 – Current· Ottawa, ON· Consultant
User Experience Designer @ Canada Mortgage and Housing Corporation (CMHC)
CMHC Connect is a centralized digital portal that streamlines access to housing-related tools and services. As part of the Home Buyers Transformation (HBT) team within the Operations Pod, I focused on enhancing Admin Tools for underwriters and administrators, improving access controls, permissions, and system navigation across integrated housing products.
Key Responsibilities
- Collaborated with designers, developers, and product owners to address platform-level challenges aligned to user needs and business goals.
- Facilitated workshops and discovery to gather insights and prioritize high-value, low-effort features using design thinking principles.
- Applied design thinking in an agile environment to iterate on problems, prototype solutions, and refine designs based on continuous user feedback.
- Contributed to Admin Tools UX for underwriters and administrators, focusing on access controls, permissions, and system navigation across integrated housing products.
- Integrated user research findings into the design process to ensure solutions addressed real user pain points.
- Supported adoption of design tools and standards (e.g., Figma, WCAG-compliant patterns) for consistency and accessibility across the platform.
UX DesignDesign ThinkingWorkshop FacilitationPrototypingAgileFigmaWCAGAdmin ToolsAccessibilityUser ResearchInformation Architecture - Oct 2023 – Feb 2024 (5 months)· Ottawa, ON· Consultant
Product Designer @ Department of National Defence
Product designer on the Canadian Army App, designing Interactive cross-platform portal to an array of loosely connected modules that aim to modernize select processes within the CA.
Key Responsibilities
- Leading the design efforts for the Digital Innovation feature, the key value is to enable users to share and contribute to the CA objectives by submitting ideas.
- Develop assets and components that improve the application as well as user's interactions to be production ready.
- Breaking down complex user interactions and journeys into smaller manageable pieces using Design Thinking.
- Collaborate with the Digital Product Delivery team, stakeholders within the CA and engage in extensive User Research and Ideation.
Impact
- Form redesign yielded a 30% increase in idea submissions, up from 10%, while notably improving clarity in complex sections.
- Redesign boosted form access by 60%, addressing user issues with platform context and idea submission.
- The new UI components from the redesign led to the adoption of UI patterns across other parts of the application, simplifying many complex UI elements.
- Improved shared understanding of user journey and challenges particular to the Digital Innovation Platform feature.
- Establishment of design patterns using a library to enforce consistency.
UX ResearchDesign ThinkingUI DesignPrototypingUser TestingComponent DesignFigmaDesign Systems - Oct 2022 – Jul 2023 (10 months)· Ottawa, ON· Consultant
Senior User Experience Designer @ Transport Canada
Design lead on the modernization of an internal application, Vessel Registry as a senior UX designer.
Key Responsibilities
- Led the modernization of Vessel Registry using Design Thinking, focusing on enhancing user experience to delivering value via key deliverables using Interactive prototypes, user flows.
- Deconstructed complex PBI's in collaboration with team members via Miro for clearer understanding and efficient problem-solving.
- Created mid-high fidelity Figma components and interactions for quick feedback cycles.
- Mentored junior designers and streamlined Agile UX design processes.
Impact
- Improved Vessel Registry's user experience through empathetic design and modernization.
- Bolstered problem-solving efficiency by breaking down complex PBI's.
- Sped up feedback process through rapid design testing.
- Boosted team's skill set and process efficiency through guidance and process enhancements.
- Conducted user research and usability testing to refine user flows and amplify user experience.
Design LeadershipAgile UXMentoringUser ResearchPrototypingFigmaMiroUsability Testing - Aug 2017 – Mar 2023 (68 months)· Ottawa, ON· Full-time
Graphic Web Designer @ Canadian Real Estate Association - CREA
Led CREA Stats platform redesign focusing on enhancing UX/UI through user research, ideation, and usability tests to address user pain points and meet stakeholder goals.
Key Responsibilities
- Produced CREA Stats web application by first conducting user research to gain empathy and engineered the application using modern frontend technologies: React, GatsbyJs, GraphQL, Contentful, HTML, CSS, JavaScript, and Git for deployment.
- Collaborated on a design system proof of concept with UX team using tools like Figma, Bit.dev, Storybook, HTML, Tailwind CSS, Git
- Designed internal applications using Bootstrap, HTML, JS.
- Developed and trained teams on internal design best practices.
Impact
- Enhanced ad user experience for customers.
- Improved functionality of internal platforms using HTML, CSS, JS, Prototyping.
- Enhanced design team proficiency and cross-team collaboration.
ReactGatsbyJsGraphQLContentfulDesign SystemsStorybookTailwind CSSJavaScriptHTML/CSSGit - Feb 2017 – Jul 2017· Ottawa, ON· Earlier experience
Web Designer / WordPress Developer @ Club Assist
Designed and developed an e-commerce store using WooCommerce and ShipStation.
WordPressWooCommerceShipStationeCommerce - Feb 2016 – Jan 2017· Ottawa, ON· Earlier experience
Web Designer / User Experience @ Form, Function & E-nnovation
Supported UX research and product architecture for a construction procurement platform.
UX ResearchProduct ArchitectureWeb Design - Sep 2015 – Aug 2016· Ottawa, ON· Earlier experience
Web Designer / UX Designer @ Devtek Tanks
Led responsive website rebranding, information architecture, and post-implementation planning.
Responsive DesignInformation ArchitectureUX Design - Nov 2014 – Aug 2015· Ottawa, ON· Earlier experience
Web Designer @ Paper Studio
Designed and developed Shopify and WordPress e-commerce experiences.
ShopifyWordPresseCommerce Design - Oct 2013 – Sep 2014· Ottawa, ON· Earlier experience
Web Designer @ Terabit.ca
Delivered responsive client websites using Magento, WordPress, Drupal, and custom CMS solutions.
MagentoWordPressDrupalResponsive DesignCMS